Title Consumer behaviour in Australia & New Zealand / Robert Lawson ... [and others]

Published Sydney : McGraw-Hill, 1996

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8342 Lou/Cbi		AVAILABLE
MELB	658.8342 Lou/Cbi		AVAILABLE
W'BOOL	658.8342 Lou/Cbi		AVAILABLE

Description xv, 776 pages : illustrations ; 25 cm Contents Studying consumer behaviour -- Environmental influences on consumer behaviour (Culture and values ; Social class ; Social groups ; Family ; Personal influence and diffusion) -- Individual determinants of consumer behaviour (Personality and self-concept ; Motivation and involvement ; Information processing ; Learning and memory ; Attitudes ; Case studies) -- Consumer decision processes -- Additional dimensions (Modelling and researching consumer behaviour ; Consumerism ; Organisational-buyer behaviour) Notes Adapted from: Consumer behavior / David L. Loudon, Albert J. Della Bitta. 4th ed. New York : McGraw-Hill, c1993 Bibliography Includes bibliographical references and index Audience Tertiary students Subject Consumer behavior -- Australia -- Case studies. Consumer behavior -- Australia. Consumer behavior -- New Zealand -- Case studies. Consumer behavior -- New Zealand. Author Lawson, Rob (Robert) Loudon, David L. Consumer behavior. 4th ed LC no. 00001181 ISBN 0074702599

Other Titles Consumer behaviour in Australia and New Zealand

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