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Author Lee, Jennifer, 1974-

Title The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau
Published Novato, Calif. : New World Library, [2011]
©2011
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Description 1 online resource (xii, 223 pages) : color illustrations
Contents Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola -- color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning -- where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive
Summary Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it?s like to make the entrepreneurial leap ? and how to do it successfully. The key is showing creative types how to use ? rather than stifle ? the imagination and intuition that make them creative in the first place. Lee?s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee?s wonderfully original approach.Discover how to:? Develop a financial plan with fun and flair? Select your circle of support to get the work done? Clarify your business values and goals? Paint a picture of your business landscape? Understand your competition and what makes you stand out from the crowd? Identify your perfect customers and create a marketing plan to reach them? Map out concrete action steps to bring your Right-Brain Business Plan to life
Notes Bibliographic Level Mode of Issuance: Monograph
Bibliography Includes bibliographical references (pages 205-207) and index
Notes English
Description based on print version record
Subject Business planning.
Creative ability in business.
Creative thinking.
Entrepreneurship.
Form Electronic book
ISBN 9781577319450
1577319451