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Author Shapenko, Andrey, author

Title ABBYY : the digitization of language and text / Andrey Shapenko (SKOLKOVO Institute for Emerging Market Studies, Moscow School of Management SKOLKOVO, Moscow, Russia), Vladimir Korovkin (SKOLKOVO Institute for Emerging Market Studies, Moscow School of Management SKOLKOVO, Moscow, Russia), and Benoit Leleux (IMD, Lausanne, Switzerland)
Published Bingley, U.K. : Emerald Publishing Limited, 2018
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (11 pages) : 26 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 8, issue 2
Summary The case investigates the 20-years growth story of ABBYY, one of the most successful Russian technological companies in a global market. It covers the companys roots, development of unique technology, evolution of products, market development and globalization and discusses a strategic threat from Google Translate to the companys sustainable position and its business model
Notes The expected learning outcome is to discuss the key issues associated with establishing, growing and globalizing technology-driven business in an emerging market: bringing technology to market, defining customer value proposition, entering overseas markets from Russia, building partnerships, developing organizational structure to fit growth, financing rapid growth and solving "Innovators Dilemma"
Teaching Notes are available for educators only. Please contact your library to gain login details
Includes index
Bibliography Includes index and bibliographical references
Audience MBA and executive education programs, technology management programs and electives
Subject ABBYY Software House
Corporations -- Growth
Business & Economics -- Corporate Governance.
Corporate governance.
Genre/Form Case studies.
Form Electronic book
Author Korovkin, Vladimir, author
Leleux, Benoit, author