| Description |
1 online resource (343 pages) |
| Contents |
Front Cover; Visual Usability; Copyright Page; Contents; Acknowledgments; About the Authors; Introduction; The challenge; Sending the right signals; Approach and organization; Part I: The meta-principles; Chapter 1: Consistency; Chapter 2: Hierarchy; Chapter 3: Personality; Part II: The visual usability tools; Chapter 4: Layout; Chapter 5: Type; Chapter 6: Color; Chapter 7: Imagery; Chapter 8: Controls and affordances; Design Checklists; Avoid common mistakes; Make informed decisions; Elevate the ordinary; Embodying form and function; I: THE META-PRINCIPLES; 1 Consistency |
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What do we mean by consistency?Consistency and the marketplace; Establishing consistency; Types of consistency: internal versus external; External consistency; Internal consistency; What role does consistency play in application design?; Consistency in layout; Consistent use of typography; Consistency in color; Consistency in imagery; Consistency in icons; Consistency in logos; Consistency in charts; Consistency in treatments; Consistency in controls and affordances; Consistency in motion; Choosing the right paradigm; Consistent aesthetics across platforms; What if you can't be consistent? |
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A brief aside about accessibilityAvoid common mistakes; Design content and imagery consistently; Set consistent rules for color use; Design controls consistently to reveal affordances; Make informed decisions; Review existing rules and conventions; Document decisions about consistency; Elevate the ordinary; 2 Hierarchy; What do we mean by hierarchy?; Characteristics of hierarchy; Contrast; Position; Treatment; Interplay of characteristics; Defining a hierarchy; Identify the elements; List elements; Flow; Patterns; Hierarchy at different application levels and across platforms |
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Prototyping and testing considerationsAvoid common mistakes; Use contrast, including position and treatment, to define a strong hierarchy; Make informed decisions; Elevate the ordinary; 3 Personality; Elements of interface personality; Aesthetics and interface personality; How much personality does an application need? Or, how important is it to be likable?; Craigslist-plain, but useful and organized; Craigslist.com personality summary; Labbler.com-cool, clean, and controlled; Labbler.com personality summary; Epicurious-light-hearted and approachable; Epicurious personality summary |
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Clothia-trend-setting, useful, and inspiringClothia personality summary; SuperTracker-useful and usable; SuperTracker personality summary; Special opportunities for conveying personality; Establishing criteria for personality; Personality clues in personas; Uncovering organizational requirements; Team workshops; Stakeholder interviews; Assessing identity requirements; Dealing with bias and disagreements; Content; Type of delivery-integrating technical requirements; Exploring a personality's possibilities; Avoid common mistakes; Make informed decisions; Elevate the ordinary |
| Summary |
Imagine how much easier creating web and mobile applications would be if you had a practical and concise, hands-on guide to visual design. Visual Usability gets into the nitty-gritty of applying visual design principles to complex application design. You'll learn how to avoid common mistakes, make informed decisions about application design, and elevate the ordinary. We'll review three key principles that affect application design - consistency, hierarchy, and personality - and illustrate how to apply tools like typography, color, and layout to digital application design. Whe |
| Notes |
Print version record |
| Subject |
Computer software -- Human factors.
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Software engineering.
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Software visualization.
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Computer software -- Human factors.
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Software engineering.
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Software visualization.
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| Form |
Electronic book
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| Author |
Levinson, Deborah
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| ISBN |
9780124017139 |
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0124017134 |
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