EDITORIAL ADVISORY BOARD; Editorial; Identifying the dimensions to retail centre image; The decision-making behaviour of office occupiers; The influence of family members on housing purchase decisions; Multicultural examination of valuation behaviour
Summary
First feelings and first impressions largely govern and delimit the kinds of experiences one expects and seeks. This paper reviews the application of multidimensional scaling (MDS) to retail market research and discusses how MDS is able to map these impressions and hence explain the retail centre image held by consumers. It proposes that retail centre image is not just relevant to marketers and retailers, but is also of importance to property managers who need an informed and holistic consumer orientation in order to create and sustain property value. By means of illustration MDS is applied to
