Title Trends und Forschung Im Marketingmanagement

Published Berlin/München/Boston : Walter de Gruyter GmbH, 2018

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Description 1 online resource (296 pages) Series De Gruyter Studium Ser De Gruyter Studium Ser Contents Intro; Vorwort; Inhalt; Abbildungsverzeichnis; Tabellenverzeichnis; 1. Marketingmanagement; 2. Health-Marketing; 3. Digital Privacy -- Privatheit im digitalen Kontext; 4. Sustainable-Marketing; 5. Mass Customization; 6. Dynamic Pricing; 7. Content-Marketing; 8. Social Media und Influencer-Marketing; 9. Touchpoint-Marketing; 10. Augmented Reality; Stichwortverzeichnis Notes Print version record Subject Marketing. marketing. Marketing Form Electronic book Author Lischka, Helena ISBN 9783110526097 3110526093

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