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Book Cover
E-book
Author Cronin, Matthew A. (Professor of management), author.

Title The craft of creativity / Matthew A. Cronin and Jeffrey Loewenstein
Published Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
©2018

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Description 1 online resource (xi, 269 pages)
Contents The story with creativity -- The perspective on the story -- The story about an episode -- Learning from our story -- Deciding to change our perspective -- Into the void -- Continuing our story -- The never-ending story
Summary Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively
Bibliography Includes bibliographical references and index
Notes Online resource; title from PDF title page (EBSCO, viewed March 7, 2018)
Subject Creative ability.
Creative thinking.
Creative ability in business.
Creativity
creativity.
PSYCHOLOGY -- Cognitive Psychology.
SCIENCE -- Cognitive Science.
Creative ability
Creative ability in business
Creative thinking
Form Electronic book
Author Loewenstein, Jeffrey, author.
ISBN 9781503605510
1503605515