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Authors (Last name first) (1-2 of 2)
Loken, Barbara.
1
2010
Brands and brand management : contemporary research perspectives
New York : Routledge, [2010]
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658.827 Lok/Bab
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2
1992
Diluting beliefs about family brands : when brand extensions have a negative impact
John, Deborah Roedder.
Cambridge, Mass. : Marketing Science Institute, 1992
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658.8343 Joh/Dba
92/122
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