| Description |
xxv, 332 pages : illustrations ; 24 cm |
| Series |
Marketing and consumer psychology series |
|
Marketing and consumer psychology series.
|
| Contents |
I. Consumer rituals and the media -- II. Holidays and consumption -- III. Wedding rituals across cultures -- IV. Gift exchange -- V. Pushing the boundary of ritual -- VI. Afterword |
| Summary |
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.--PUBLISHER |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online |
|
Originally published Mahwah, N.J. : Lawrence Erlbaum, c2004 |
| Subject |
Ritual.
|
|
Conduct of life.
|
|
Social interaction.
|
|
Manners and customs -- Case studies.
|
|
Consumption (Economics) -- Case studies.
|
| Genre/Form |
Case studies.
|
| Author |
Otnes, Cele.
|
|
Lowrey, Tina M.
|
| LC no. |
2003040770 |
| ISBN |
0805842047 hardback alkaline paper |
|
0805847790 paperback |
|
9780805847796 paperback |
|
