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Title The tourism and leisure experience : consumer and managerial perspectives / edited by Michael Morgan, Peter Lugosi and J.R. Brent Ritchie
Published Bristol, UK ; Buffalo, NY : Channel View Publications, [2010]
©2010
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Description 1 online resource (xxii, 237 pages) : illustrations
Series Aspects of tourism
Aspects of tourism.
Contents CONTRIBUTORS; PREFACE; Introduction; Part 1 Understanding the Consumer Experience in Tourism and Leisure: Concepts and Issues; Chapter 1 The Dimensions of the Tourist Experience; Chapter 2 Searching for Escape, Authenticity and Identity: Experiences of 'Lifestyle Travellers'; Chapter 3 The Shaping of Tourist Experience: The Importance of Stories and Themes; Chapter 4 The Role and Meaning of Place in Cultural Festival Visitor Experiences; Part 2 Researching the Experience; Chapter 5 Research Processes for Evaluating Quality Experiences: Reflections from the 'Experiences' Field(s)
Summary People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging internatio
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Tourism -- Management.
Tourism.
Form Electronic book
Author Lugosi, Peter.
Morgan, Michael, 1948 September 29-
Ritchie, J. R. Brent.
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