| Description |
1 online resource (xxii, 237 pages) : illustrations |
| Series |
Aspects of tourism |
|
Aspects of tourism.
|
| Contents |
CONTRIBUTORS; PREFACE; Introduction; Part 1 Understanding the Consumer Experience in Tourism and Leisure: Concepts and Issues; Chapter 1 The Dimensions of the Tourist Experience; Chapter 2 Searching for Escape, Authenticity and Identity: Experiences of 'Lifestyle Travellers'; Chapter 3 The Shaping of Tourist Experience: The Importance of Stories and Themes; Chapter 4 The Role and Meaning of Place in Cultural Festival Visitor Experiences; Part 2 Researching the Experience; Chapter 5 Research Processes for Evaluating Quality Experiences: Reflections from the 'Experiences' Field(s) |
| Summary |
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging internatio |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Tourism.
|
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Tourism -- Management
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Sport & leisure industries.
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Management & management techniques.
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TRAVEL -- General.
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TRAVEL -- Museums, Tours, Points of Interest.
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TRAVEL -- Hikes & Walks.
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TRAVEL -- Budget.
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TRAVEL -- Special Interest -- Ecotourism.
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TRAVEL -- Parks & Campgrounds.
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TRAVEL -- Reference.
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TRAVEL -- Road Travel.
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TRAVEL -- Special Interest -- Adventure.
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Tourism
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Tourism -- Management
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Turism.
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Fritidsverksamhet.
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Upplevelseindustri.
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Kulturliv.
|
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Nöjesliv.
|
| Form |
Electronic book
|
| Author |
Morgan, Michael, 1948 September 29-
|
|
Lugosi, Peter.
|
|
Ritchie, J. R. Brent.
|
| LC no. |
2010026358 |
| ISBN |
9781845411497 |
|
1845411498 |
|
9781845411480 |
|
184541148X |
|
9781845411503 |
|
1845411501 |
|
9781845412036 |
|
1845412036 |
|
1283147416 |
|
9781283147415 |
|
9786613147417 |
|
6613147419 |
|
