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Book Cover
Author Lumpkin, James R.

Title Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko
Published New York : Quorum Books, 1989


Location Call no. Vol. Availability
 W'PONDS  658.8348 Lum/Dmd  AVAILABLE
Description xviii, 222 pages : illustrations ; 25 cm
Analysis United States Marketing
Notes Includes index
Bibliography Includes bibliographical references
Subject Direct marketing.
Direct selling.
Older consumers.
Author Caballero, Marjorie J.
Chonko, Lawrence B.
LC no. 88018519
ISBN 089930298X (lib. bdg. : alk. paper)