| Description |
1 online resource (xxiii, 517 pages) |
| Contents |
Introduction -- Approaches to communicating risk -- Laws that mandate risk communication -- Constraints to effective risk communication -- Ethical issues -- Principles of risk communication -- Determine purpose and objectives -- Analyze your audience -- Develop your message -- Determine the appropriate methods -- Set a schedule -- Develop a communication plan -- Information materials -- Visual representations of risks -- Face-to-face communication -- News media -- Stakeholder participation -- Technology-assisted communication -- Social media -- Partnerships -- Evaluation of risk communication efforts -- Emergency risk communication -- International risk communication -- Public health campaigns |
| Summary |
The essential handbook for effectively communicating environmental, safety, and health risks, fully revised and updated Now in its sixth edition, Risk Communication has proven to be a valuable resource for environmental, safety, and health professionals who are tasked with the responsibility of understanding how to apply the most current approaches to communicating risk and debunking misinformation. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information. The authors include background information to understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains data on evaluating risk communication efforts and explores how to communicate risk during and after a health or environmental emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from risk practitioners with over 30 years of experience in the field. This important guide: Provides new examples of communication plans in government and industry, the depiction of probability, methods of working with news media, and use of social media Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more Includes information on Americans with Disability Act laws, particularly Sections 504 and 508 that deal with electronic tools Presents real-world case studies with key lessons all risk communicators can apply. Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for professionals who communicate risks |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Risk communication -- Handbooks, manuals, etc
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Risk communication
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| Genre/Form |
handbooks.
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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| Form |
Electronic book
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| Author |
McMakin, Andrea H., 1957- author.
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| ISBN |
9781119456131 |
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1119456134 |
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9781119456148 |
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1119456142 |
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1119456118 |
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9781119456117 |
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