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Book Cover
Author Keith, Megan, author

Title How Effective Is Location-Targeted Mobile Advertising? / Keith, Megan
Edition First edition
Published MIT Sloan Management Review, 2015
Online access available from:
Safari O'Reilly books online    View Resource Record  


Description 1 online resource (2 pages)
Summary Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling
Notes Mode of access: World Wide Web
Copyright © 2015 MIT Sloan Management Review 2015
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject Industrial management.
Mobile apps.
Mobile computing.
JavaScript (Computer program language)
Form Electronic book
Author Luo, Xueming, author
Fang, Zheng, author
Safari, an O'Reilly Media Company