Title How effective is location-targeted mobile advertising? / Zheng Fang, Xueming Luo, Megan E. Keith

Published Cambridge, MA : MIT, 2015

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Description 1 online resource (1 volume) Summary Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling Notes Description based on online resource; title from cover page (Safari, viewed April 27, 2015) In MIT Sloan Management Review. Vol. 56, no. 2, Winter 2015 Subject Advertising. Cell phone advertising. Advertising Cell phone advertising Form Electronic book Author Luo, Xueming, author Keith, Megan E., author Massachusetts Institute of Technology.

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