Title The marketing plan, how to prepare & implement it / William M. Luther

Published New York, N.Y. : AMACOM, American Management Associations, [1982] ©1982

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Lut		AVAILABLE

Description 182 pages ; 24 cm Summary The purpose of this book is to take you through the development of a marketing plan with fewer than ten pages when complete and which has measureable objectives Notes Includes index Bibliography Includes bibliographical references and index Subject Marketing -- Management. Marketing. LC no. 81069362 ISBN 0814456693 0814476236

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