| Description |
1 online resource (7 pages) |
| Series |
International business online (text) |
|
Thunderbird case series |
| Summary |
Seven-Eleven has expanded into Europe, but not Germany-the largest market in Europe. This case describes the German retailing environment, shopping behavior, and the competition. The primary question this case addresses is whether 7-Eleven could succeed in Germany given the cultural environment, e.g., the limited shopping hours. Other topics include the need to adapt to local culture and environmental factors such as labor laws, limitations on facilities and parking, and the local competition |
| Notes |
Thunderbird case number: A12-03-0020 |
|
Title from resource description page (viewed November 24, 2014) |
| Bibliography |
Includes bibliographical references |
| Notes |
In English |
| Subject |
7-Eleven, Inc. -- Case studies
|
| SUBJECT |
7-Eleven, Inc. fast (OCoLC)fst00767566 |
| Subject |
Stores, Retail -- Germany -- Case studies
|
|
Export marketing -- Germany -- Case studies
|
|
Export marketing.
|
|
Stores, Retail.
|
|
Germany.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Minami, Kenichi.
|
|
Thunderbird, The American Graduate School of International Management.
|
|
