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Book Cover
Author Apaydin, Marina, author

Title Edita Foods : prospects for international expansion to Jordan and South Africa / Marina Apaydin & Hend Mostafa
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary The case discusses Edita Foods, an Egyptian company that produced a variety of bakery products such as cakes, croissants, and crispy crackers. The company was able to establish itself in the Egyptian market and build a strong reputation. Moreover, Edita started exporting its products to different markets in the Middle East and became available in 15 countries. The company employed more than 2,000 employees and became a market leader in Libya, Yemen, Palestine, and Iraq
Notes Description based on online resource; title from home page (viewed on May 4, 2016)
Subject Comparative management -- Case studies.
Corporations -- Growth -- Case studies.
Strategic planning -- Case studies.
Business planning -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Mostafa, Hend, author
ISBN 9781473974555 (ebook)