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Book Cover
Author Macklin, M. . Carole Carole

Title Advertising to Children : Concepts and Controversies
Published Thousand Oaks : SAGE Publications, 1999
Online access available from:
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Description 1 online resource (337 pages)
Summary Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives
Notes Print version record
Subject Advertising and children -- United States.
Television advertising and children -- United States.
Form Electronic book
Author Carlson, Leslie C
ISBN 1452262179