After a recent decline in sales, the president of Resolute Winery, Conrad Main, decides to hire an outside consultant to assist with the family business. Dr. Michaels gathers important data and meets with the staff members of the winery in order to create a management plan that improves customer service and exceeds other local competitors
Notes
Originally Published in: Anderson, D.L. (2012). A Case of Wine: Assessing Organizational Culture at Resolute Winery. In Cases and exercises in organization development & change (pages 31-38). Los Angeles: SAGE Publications, Inc. Print. ISBN: 9781412987738
Online resource; title from home page (viewed on April 11, 2016)
