| Description |
xviii, 270 pages : illustrations ; 24 cm |
| Series |
Upside books |
|
Upside books.
|
| Contents |
Pt. I. The Web: A New Business Model. Ch. 1. Web Commerce Grows Up. Ch. 2. A New Horizon: One Small Business' Web Commerce Story. Ch. 3. Cisco's $4 Billion Web Site -- Pt. II. Putting the Pieces Together. Ch. 4. Space for Rent: Outsourcing Commerce. Ch. 5. Electronic Catalog and Merchant Server Software. Ch. 6. High-End Commerce Solutions. Ch. 7. Payment Options: Getting the Money. Ch. 8. The Security Debate: Is the Web Safe for Commerce? -- Pt. III. Industry Applications. Ch. 9. Business-to-Business. Ch. 10. NECX: Computer Exchange Brings Buyers and Sellers Together. Ch. 11. Traditional Retail Business on the Web. Ch. 12. Selling Big-Ticket Items -- Pt. IV. Cashing In on Web Commerce. Ch. 13. Personalization: Marketing to One. Ch. 14. Promoting Your Web Site. Ch. 15. Where's the Middleman? Ch. 16. The Future of Web Commerce |
| Summary |
"In Web Commerce, Kate Maddox provides managers with all the information they need to know - from software and hardware options to strategizing effectively for a particular business to security issues to the future of Web commerce. Web Commerce is the managers' road map to business in the next century."--BOOK JACKET |
| Notes |
Includes index |
| Subject |
Business enterprises -- Computer networks.
|
|
Electronic commerce.
|
|
World Wide Web.
|
| Author |
Blankenhorn, Dana.
|
| LC no. |
98013347 |
| ISBN |
0471292826 (cloth : alk. paper) |
|
