1 A Letter to You From Us -- 2 The Five Factors -- 3 Touch Assessment -- 4 Leadership -- 5 Communications -- 6 Customer Service -- 7 Marketing -- 8 Web/Social -- 5 Human Resources -- 10 Legal -- 11 Another Letter to You From Us
Summary
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce: -- TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions
Bibliography
Includes bibliographical references (pages 249-250) and index
