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Book Cover
E-book
Author Magnacca, Mark, 1969-

Title Buy it! : what's in it for your customers? / Mark Magnacca
Published Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010

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Description 1 online resource ([9] pages)
Series FT Press Delivers elements
FT Press Delivers elements.
Summary "This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!"--Resource description page
Subject Business communication.
Interpersonal communication.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Business communication
Interpersonal communication
Form Electronic book
Author Magnacca, Mark, 1969- So what? : how to communicate what really matters to your audience
ISBN 9780137049721
0137049722
Other Titles What's in it for your customers?