Issues and new directions in global consumer psychology / Durairaj Maheswaran and Sharon Shavitt -- Additivity versus attenuation : the role of culture in the resolution of information incongruity / Jennifer L. Aakerand Jaideep Sengupta -- Effects of brand local and nonlocal origin on consumer attitudes in developing countries / Rajeev Batra -- Cultural and situational contingencies and the theory of reasoned action : application to fast food restaurant consumption / Richard P. Bagozzi [and others] -- Alternative modes of self-construal : dimensions of connectedness-separateness and advertising appeals to the cultural and gender-specific self / Cheng Lu Wang [and others] -- Adapting Triandis's model of subjective culture and social behavior relations to consumer behavior / Julie Anne Lee
Bibliography
Includes bibliographical references
Notes
Online resource; title from PDF title page (EBSCO, viewed December 31, 2014)
