Title Regulating student-athlete's inappropriate social media usage / Peter Han, Mark Dodds, Tara Mahoney, Kristi Schoepfer, Justin Lovich

Published London : Human Kinetics, Inc., 2015

Click on the following:
Sage Business Cases

Copies

Description 1 online resource Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary Social media platforms, such as Facebook, Twitter, Instagram, YouTube, and Snapchat, have become extremely popular; they serve as tools to connect individuals in a public forum. However, collegiate student-athletes use social media to send messages that may reflect poorly on their educational institutions. For example, student-athletes have posted profanity, obscene messages, compromising photographs, and even threatened the President of the United States while using social media. These messages create negative publicity for the college since athletics and student-athletes are a visible aspect of the institution. As such, inappropriate social media use has become a major concern with college athletic departments. Because the NCAA requires member institutions to adequately and consistently monitor social networking activity, colleges have responded to the actions by disciplining student-athletes that use social media negatively to voice their opinions; in some cases, this punishment has been as severe as actually dismissing the student-athlete from his or her team. But, how does this action impact the public relations of the athletic department? Further, does it subject the college to possible legal action? Notes Originally published in Han, P., Dodds, M., Mahoney, T., Schoepfer, K., & Lovich, J. (2015). Regulating student-athlete's inappropriate social media usage. Case Studies in Sport Management, 4(2), 54-61.DOI: Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Facebook (Firm) Twitter (Firm) Instagram (Firm) YouTube (Firm) National Collegiate Athletic Association. SUBJECT Facebook (Firm) fast Instagram (Firm) fast National Collegiate Athletic Association fast Twitter (Firm) fast YouTube (Firm) fast Snapchat (Electronic resource) http://id.loc.gov/authorities/names/n2016036670 Subject College sports -- Management. Social media. Social Media social media. College sports -- Management Social media Genre/Form Case studies. Études de cas. Form Electronic book Author Dodds, Mark, author Mahoney, Tara, author Schoepfer, Kristi L., author Lovich, Justin, author ISBN 9781526432292 1526432293

  Permalink