Title CrossFit : when the face of a brand becomes a toxic asset / Lauren Maida, Joseph Sheppard, Peter Rattray

Published London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2020

Click on the following:
Sage Business Cases

Copies

Description 1 online resource : illustrations Series SAGE Business Cases SAGE Business. Cases Summary CrossFit founder and CEO Greg Glassman damages the brand after three public relations mishaps following the Black Lives Matter protests over George Floyd's killing. Over 1,100 affiliate gyms and key sponsors cancel contracts with CrossFit, prompting Glassman to step down as CEO, leaving David Castro in charge Notes Originally Published InMaida, L., Sheppard, J., & Rattray, P. (2020). CrossFit: When the Face of a Brand Becomes a Toxic Asset. 20-05. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame Description based on XML content Subject CrossFit, Inc. -- Case studies SUBJECT CrossFit, Inc. fast (OCoLC)fst01912900 Subject Corporate image -- Case studies Public relations -- Case studies Corporate image. Public relations. Genre/Form Case studies. Form Electronic book Author Sheppard, Joseph, active 2020, author Rattray, Peter, author ISBN 9781529779912 152977991X

  Permalink