Limit search to available items
Book Cover

Title Designing health messages : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors
Published Thousand Oaks, Calif. : Sage Publications, [1995]
Thousand Oaks, Calif. : Sage Publications, ©1995


Location Call no. Vol. Availability
 W'PONDS  362.1014 Mai/Dhm  AVAILABLE
Description xiii, 304 pages : illustrations ; 23 cm
Contents Motivation to attend to health messages: presentation of content and linguistic considerations / Roxanne Louiselle Parrott -- Encouraging risk reduction: a decision-making approach to message design / David R. Holtgrave, Barbara J. Tinsley, and Linda S. Kay -- Moving people to behavior change: a staged social cognitive approach to message design / Edward W. Maibach and David Cotton -- Fear appeals in health promotion campaigns: too much, too little, or just right? / Jerold L. Hale and James Price Dillard -- Thinking positively: using positive affect when designing health messages / Jennifer L. Monahan -- Designing messages for behavioral inoculation / Michael Pfau -- Reaching young audiences: developmental considerations in designing health messages / Erica Weintraub Austin -- Fishing for success: using the persuasive health message framework to generate effective campaign messages / Kim Witte -- Using research to inform campaign development and message design: examples from the "America responds to AIDS" campaign / Glen J. Nowak and Michael J. Siska -- Choosing audience segmentation strategies and methods for health communication / Michael D. Slater -- The gatekeeping process: the right combinations to unlock the gates / John McGrath -- Use of database marketing and comsumer-based health communication in message design: an example from the Office of Cancer Communications' "5 a day for better health" program / R. Craig Lefebvre, Lynne Doner, Cecile Johnston, Kay Loughrey, George I. Balch, and Sharyn M. Sutton -- Supplementing health campaign messages: recent developments in informing patients about their prescription drugs / Sharon Lee Hammond -- Enabling health: policy and administrative practices at a crossroads / Roxanne Louiselle Parrott, Mary Louise Kahl, and Edward W. Maibach
Summary "How do you design an effective message for a health campaign? Designing Health Messages explores this question from both theoretical and practical perspectives. The contributors, all well known for cutting-edge research in their field, demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from communication and health behavior change. The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America Responds to AIDS" campaign and the cancer communication's "5 a Day for Better Health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design. A much-needed book, Designing Health Messages is an indispensable resource and an essential aid for professors, students, and professionals in communication, specifically mass communication, and public health."--Jacket
Analysis Health education
Bibliography Includes bibliographical references and index
Subject Health promotion.
Mass media in health education.
Attitude to Health.
Health Promotion -- methods.
Mass Media.
Public Opinion.
Author Maibach, Edward.
Parrott, Roxanne.
LC no. 94040646
ISBN 0803953976