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Book Cover
E-book
Author Ahmed, Jashim Uddin, author

Title Khan's Kitchen : feeding the city dwellers / Jashim Uddin Ahmed, Anisur Rahman Faroque, Umme Mobasharat Ul Jannat, Farzana Haque Anika, Mohammad Abdul Majid
Published London : SAGE Publications: SAGE Business Cases Originals, 2021

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Description 1 online resource : illustrations
Series SAGE business cases
Summary This case study investigates the innovative and market-segmented strategy of Khan's Kitchen, a catering company in Bangladesh, and highlights the benefits and challenges of the business. Khan's Kitchen opened in September 2017 and is currently operating in multiple areas of Dhaka, the capital city of Bangladesh. The online food delivery service has the potential for rapid growth in Bangladesh given the popularity of e-commerce and the extensive use of social media. The company continuously develops its menu in response to changing food habits in order to retain customers. However, Khan's Kitchen is facing many problems, foremost of which is the implementation of total quality management due to the fluctuation of food prices. In this case study, students will get a closer view of the business and service model of Khan's Kitchen. They will be asked to develop a strategy to alter its business practices to target more customers and become the market leader
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Khan's Kitchen -- Case studies
Business planning -- Case studies
Food service management -- Case studies
Business planning.
Food service management.
Genre/Form Case studies.
Form Electronic book
Author Faroque, Anisur Rahman, author
Jannat, Umme Mobasharat Ul, author
Anika, Farzana Haque, author
Majid, Mohammad Abdul, author
ISBN 9781529763300
1529763304