| Description |
1 online resource (394 pages) : illustrations |
| Contents |
When Facebook comes to work: understanding the work practice of the digital native / Brynn Evans -- Thinking outside the cubicle: examining the changing shape of today's workspace / Susan Evans -- The dis-organization of invention / Carolina M. Reid -- Native in blue: understanding the challenges and opportunities in managing today's police officers / Christa M. Miller and Lt. David Hubbard -- I'm with the brand: how generation Y will transform hiring through personal branding / Dan Schawbel -- With, not to: the value of social CRM / Marshall Lager -- Inspired interaction: youth marketing on mobile / Peggy Anne Salz -- Adapting old-fashioned marketing values to the needs of the digital native / Michael P. Russell -- The social media imperative: learning to engage digital natives where they live / Shashi Bellamkonda -- Social capitalism and the reputation economy / Michelle Manafy |
|
The digital natives are the entertainment! / Richard Hull -- Ethics, technology, and the net generation: rethinking IP law / Albert M. Erisman -- The old news and the good news: engaging emerging readers through social interaction / Michelle Manafy -- T'écoutes quoi ti? Digital natives as music consumers in Lille, France / Heidi Gautschi and Emilie Moreau -- Making the grade: standards and promoting achievement through technology / Sarah Bryans Bongey -- Quest to learn: a public school for today's digital kids / Robert J. Torres, Rebecca Rufo-Tepper, and Arana Shapiro -- Teaching digital literacy digitally: a collaborative approach / Jami L. Carlacio and Lance Heidig -- French lessons: how France is educating its digital natives / Heidi Gautschi -- Native knowledge: knowing what they know, and learning how to teach them the rest / Mary Ann Bell |
| Summary |
"Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins"--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Generation Y.
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Technology and youth.
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Young consumers.
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Information technology -- Social aspects
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Information technology -- Economic aspects
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Diffusion of innovations.
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Diffusion of Innovation
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SOCIAL SCIENCE -- Media Studies.
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BUSINESS & ECONOMICS -- Management.
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Diffusion of innovations
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Generation Y
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Information technology -- Economic aspects
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Information technology -- Social aspects
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Technology and youth
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Young consumers
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| Form |
Electronic book
|
| Author |
Manafy, Michelle, 1967-
|
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Gautschi, Heidi, 1972-
|
| LC no. |
2011003709 |
| ISBN |
9780910965965 |
|
091096596X |
|
9780910965989 |
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0910965986 |
|
9780910965972 |
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0910965978 |
|
