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E-book
Author Manca, Elena, author

Title Persuasion in tourism discourse : methodologies and models / by Elena Manca
Published Newcastle upon Tyne : Cambridge Scholars Publishing, 2016

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Description 1 online resource (xii, 181 pages) : illustrations
Summary Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original
Bibliography Includes bibliographical references
Notes Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL
Print version record
Subject Tourism -- Research
Culture and tourism.
BUSINESS & ECONOMICS -- Industries -- General.
Culture and tourism
Tourism -- Research
Form Electronic book
ISBN 9781443855587
1443855588