| Description |
1 online resource (304 pages) |
| Contents |
Half-title -- Title -- 1. The Car Industry Today: Staging a Stellar Comeback -- 2. Volkswagen: The Surprise Challenger -- 2.1. Shaping a Global Automotive Empire -- 2.2. Strategy for Reaching the Top -- 2.3. Showdown in the USA -- 2.4. Powerful Competitors -- 2.5. China's State-Controlled Economic Boom -- 2.6. Expansion in Emerging Economies -- 2.7. VW Pushes Sales -- 2.8. Prefab Variety -- 2.9. Growing without Getting Bigger -- 2.10. Intelligent Brand Strategies -- 2.11. Process Is the Problem -- 2.12. Going the "Volkswagen Way" -- 2.13. Small Costs Big -- 2.14. Luxury Becomes Obligatory -- 2.15. The Search for the Right VW Engine -- 2.16. The Price of Politics -- 2.17. Piëch, Then Winterkorn -- and Who Next? -- 3. Toyota: An Auto Giant Overcoming a Gigantic Crisis -- 3.1. The "Toyota Shock" -- 3.2. A New Beginning -- 3.3. The Power of Tradition: How a Japanese Loom Builder Became an Automotive Giant -- 3.4. The Legend and the Reality Behind It: The Toyota Production System -- 3.5. A Global Player with a Distinctly Japanese Identity -- 3.6. Toyota's Luxury Strategy: Lexus vs. Daimler and BMW -- 3.7. Motorizing Emerging Economies: Toyota's "Car for the World" -- 3.8. Managing Relationships the Japanese Way -- 3.9. Toyota: An Endurance Runner -- 3.10. The Disaster: "Runaway Toyotas" -- 3.11. Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past -- 3.12. Environmental Protection: Toyota's Development of Alternative Drivetrains -- 4. The Race for Pole Position: Winning by a Nose -- 4.1. Phoenix from the Ashes -- 4.2. Round Two -- 4.3. Volkswagen Moves to Overtake -- 4.4. Toyota: Digging in on the Green Front -- 4.5. The Battle on the Bottom Line -- 4.6. The Tides of Globalization -- 4.7. The Final Lap -- 4.8. Comparing Corporate Values -- 5. Epilogue: New Challenges and New Engines -- 5.1. Population Growth and Oil Supplies -- 5.2. Biofuels: Green Gasoline -- 5.3. A Tank Full of Gas -- 5.4. Hoping for Hydrogen -- 5.5. Electric Cars: The Day after Tomorrow -- Notes |
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Foreword -- Authors -- List of Diagrams -- List of Abbreviations -- The Car Industry Today -- Volkswagen -- The Global Duel -- Toyota -- The Race for Pole Position -- Epilogue -- Appendix -- Reading List -- Terminology -- |
| Summary |
Motoring the Future: VW and Toyota Vying for Pole Position deals with the challenges facing the global car industry today, analyzing Volkswagen and Toyota, with some surprising results. The book provides insights into each car manufacturer's corporate culture, products, production, leadership and technologies, as well as somethoughts on the future of the car. These two opponents vying for pole position could hardly be more different: Toyota, with a focus on manufacturing excellence, is dominant in its home market, the USA and south-east Asia, whereas VW, with its strategy of product excellence, leads in western Europe, Brazil and China. Industrial dominance will be important to them in the future, with both companies needing to master the next steps in product and manufacturing excellence. The race is by no means over, offering a deep insight into the challenges for carmakers moving away from fossilfueled combustion to alternative energy vehicles for the mass market. Major players are trying to answer the key question: How will the car of the future look? VW and Toyota now need to keep ambitious competitors at bay. Timing is everything: US manufacturers are focused on their own revival; Korean and Chinese players are progressing surprisingly fast. However, it looks like the battle for pole position will likely remain between Toyota and VW. Motoring the Future offers updates on Volkswagen's and Toyota's next generation vehicles, both plotting a new course into the future. In this thoroughly revised edition the book, new facts and material have extended the scope to American manufacturers and to new competitors from the Far East |
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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Automobile industry and trade.
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Toyota automobiles.
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Volkswagen automobiles.
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| Form |
Electronic book
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| Author |
Mani, Arun.
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| ISBN |
0230299555 (cloth) |
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9780230299559 (cloth) |
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