Description |
1 online resource : illustrations |
Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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Summary |
Soweto Style was a small, lifestyle-based business founded by Thabiso Olifants with a focus on celebrating the culture of Soweto, at the same time contributing to the betterment of society. In November 2015, Olifants and his partners had decided to push the pause button on the apparel sales side of their business, realizing that the company had outgrown the business model that they had been using and that change was needed to avoid the risk of reputational damage. Since relaunching the apparel division of Soweto Style with a new business model in April 2017, the demand for their apparel had exceeded expectations |
Notes |
Originally Published InBeder, L., & Maphala, J. (2018). Soweto style: Small business growing pains. WBS-2018-9. Johannesburg: The Case Centre, Wits Business School |
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Description based on XML content |
Subject |
Olifants, Thabiso
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Soweto Style
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Business planning.
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Clothing trade -- Management
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Retail trade -- Management.
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Business planning
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Clothing trade -- Management
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Manners and customs
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Retail trade -- Management
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SUBJECT |
Soweto (South Africa) -- Social life and customs
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Subject |
South Africa -- Soweto
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Genre/Form |
Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
Maphala, Jabulani, author
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ISBN |
9781526473219 |
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1526473216 |
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