Title Marketing and Public Policy Conference Proceedings : May 20-22, 1999, University of Notre Dame, Notre Dame, IN

Published Chicago, Illinois : American Marketing Association, 1999

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.13 Mar/Map	9	AVAILABLE

Description xviii, 97 pages ; 28 cm Notes "Volume 9, Gregory T. Gundlach, William L. Wilkie, and Patrick E. Murphy, Editors" Cover: "10th Anniversary Conference" Preface: "Cosponsored by the Marketing Science Institute, The American Marketing Association, The Journal of Public Policy & Marketing and the Association for Consumer Research" Subject Advertising -- Government policy. Marketing -- Government policy. Author Gundlach, Gregory T. (Gregory Thomas) Murphy, Patrick E., 1948- Wilkie, William L. American Marketing Association. Association for Consumer Research (U.S.) Marketing Science Institute (Cambridge, Mass.)) ISBN 087757278X

Other Titles Journal of public policy and marketing

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