Title Marketing research / Wong Toon Quee

Edition Third edition Published Singapore : Marketing Institute of Singapore : Heinemann Asia, 1999

Copies

Location	Call no.	Vol.	Availability
MELB	658.83 Won/Mre 1999		AVAILABLE
WATERFT BUSINESS	658.83 Won/Mre 1999		AVAILABLE

Description xi, 360 pages : illustrations ; 25 cm Contents 1. Introduction to marketing research -- 2. Marketing research process -- 3. Research design -- 4. Basics of sampling -- 5. Data collection methods -- 6. Designing data collection forms -- 7. Fielding data collection forms -- 8. Attitude measurement -- 9. Product research and test marketing -- 10. Advertising research -- 11. Data processing and presentation -- 12. Data analysis and interpretation: describing data -- 13. Data analysis and interpretation: testing hypotheses -- 14. Data analysis and interpretation: measuring association -- 15. The research report Notes Includes index Subject Marketing research. Author Marketing Institute of Singapore. LC no. 99461761 ISBN 9810093284

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