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Book Cover
E-book
Author Marschan-Piekkari, Rebecca, 1967-

Title Rethinking the Case Study in International Business and Management Research
Published Cheltenham : Edward Elgar Pub., 2011
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Description 1 online resource (576 pages)
Contents Cover; Copyright; Contents; Contributors; Foreword; Acknowledgements; PART I Past, present and future of case studies in international business and international management research; 1. Pluralism in international business and international management research: making the case; 2. The career of a case researcher: an interview with Christopher Bartlett; 3. Fifty years of case researchin in ternational business:the power of outliers and black swans; 4. The view from the editorial office: an interview with Pervez Ghauri; PART II Multiple paradigms for theorizing
5. Critical realism and case studies in international business research6. 'There is no alternative' -- or is there? A critical case study approach for international business research; 7. Sumantra's challenge: publish a theory -- testing case study in a top journal; 8. Using multiple case studies to generalize from ethnographic research; 9. Beyond the inductive myth: new approaches to the role of existing theory in case research; PART III Alternative case study designs; 10. Case selection in international business: key issues and common misconceptions; 11. Case selection informed by theory
12. Mixed-method case studies in international business research13. The single MNC as a research site; 14. When truth is the daughter of time: longitudinal case studies in international business research; 15. Theorizing process through punctuated longitudinal case study research; PART IV The potential of multiple data sources and analytical methods; 16. Blurring the boundaries between case analysis and ethnography: reflections on a hybrid approach to researching multinational corporations
17. On a clear day you can see for ever:taking a holistic approach to ethnographic case studies in international business18. Digging Archaeology: postpositivist theory and archival research in case study development; 19. Watch what I do, not what I say: new questions for documents in international business case research; 20. Comparative historical analysis in international management research; PART V Taking account of diverse contexts; 21. Fleas on the backs of elephants: researching the multinational company; 22. International research teams and collective case studies: an abductive approach
23. How to use ethnographical case studies to decipher national cultures24. Doing case studies in China: two perspectives; 25. Conducting processual studies in transition economies: reflections on a case study; Index
Summary This important and original book places the case study in international business research in its historical context, critically evaluates current case study practices in the field and proposes a more pluralistic future for case research within international business and international management research. While the case study is the most popular qualitative research strategy in the field, only a narrow selection of possible approaches is currently used. IB and IM researchers typically rely on a case study approach that could be characterized as 'qualitative positivism'. The editors and contribu
Notes Description based upon print version of record
Bibliography Includes bibliographical references and index
Notes Mode of access: World Wide Web
Print version record
Subject International business enterprises -- Case studies.
International business enterprises -- Research.
International business enterprises -- Management.
Genre/Form Case studies.
Form Electronic book
Author Welch, Catherine, 1971-
ISBN 9780857933461
0857933469