Title Romancing the brand : the power of advertising and how to use it / David N. Martin

Published New York : AMACOM, [1989] ©1989

Copies

Location	Call no.	Vol.	Availability
W'BOOL	659.1 Mar/Rtb		AVAILABLE

Description xvi, 215 pages : illustrations ; 26 cm Bibliography Includes bibliographical references and index Subject Advertising -- Brand name products. Author American Management Association. LC no. 88048032 ISBN 0814459498

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