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E-book

Title Minority influence and innovation : antecedents, processes and consequences / edited by Robin Martin and Miles Hewstone
Published Hove, East Sussex ; New York, NY : Psychology Press, 2010

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Description 1 online resource (xviii, 406 pages) : illustrations
Contents pt. 1. Introduction -- pt. 2. Processes and theoretical issues -- pt. 3. Factors affecting majority and minority influence -- pt. 4. Dynamic interplay between majority and minority factions -- pt. 5. Epilogue
Summary Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimul
Bibliography Includes bibliographical references and indexes
Notes English
Print version record
Subject Social influence.
Conformity.
Influence (Psychology)
Small groups -- Psychological aspects
Social groups -- Psychological aspects
Minorities.
Majorities.
Social Conformity
SOCIAL SCIENCE -- General.
Conformity
Influence (Psychology)
Majorities
Minorities
Small groups -- Psychological aspects
Social groups -- Psychological aspects
Social influence
Mehrheit
Konformitätszwang
Minderheit
Gruppenverhalten
Einfluss
Verhaltensmodifikation
Gruppe
Sociale beïnvloeding.
Minderheden.
Psychologische aspecten.
Form Electronic book
Author Martin, Robin, 1960-
Hewstone, Miles.
LC no. 2009020085
ISBN 9780203865552
0203865553
9781841695945
1841695947
1135232776
9781135232771
1282595032
9781282595033
9786612595035
6612595035