| Description |
1 online resource : color illustations |
| Contents |
pt. One The Mind of the Innovator -- The Elusive Source of Creative Genius -- Challenging Orthodoxies -- Harnessing Trends -- Leveraging Resources -- Understanding Needs -- The Four Lenses of Innovation -- Time for an Innovation Renaissance -- Lessons to Take Away -- pt. Two The Power of Patterns -- Seeing Things from a Fresh Perspective -- What's Wrong with Our Brains? -- The Pattern-Recognition Principle -- Why We Stop Noticing -- The Pattern of the Crowd -- Resistance to Change -- Patterns and Innovation -- Sharpening Our Perceptive Powers -- A Power Tool for Creative Thinking Lessons to Take Away -- pt. Three Looking Through the Four Lenses -- "Here's to the Crazy Ones" -- What Exactly Is an Orthodoxy? -- Meet the Challengers -- On a Path of Disruption -- Innovation Means Shifting Assumptions -- Ready to Rethink Everything? -- Lessons to Take Away -- Seeing the Future in the Present -- A Global "Change Bomb" -- The Race for Tomorrow |
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Learning to Ride the Waves -- Meet the Trend Surfers -- The Man from the Future -- Fast-Forward Companies -- It's Happening Now! -- The Next Big Thing for Your Business -- Lessons to Take Away -- Repurpose, Redeploy, & Recombine -- How Would You Define Google? -- Leveraging Resources in New Ways -- Extending the Boundaries of the Business -- Stretching into New Spaces -- Unlimited Potential for Growth -- Exploiting Underutilized Assets -- What Else Could We Do with This? -- Leveraging Resources from Others -- Lessons to Take Away -- Innovating from the Customer Backward -- Do Customers Really Know What They Want? -- What's Wrong with It? -- Understanding Particular Customer Groups -- Innovating for Local Needs and Tastes VJ -- Matching What Is Possible with What Is Needed -- Lessons to Take Away -- pt. Four How Big Ideas Are Built -- The Archimedes Principle -- Rethinking the Universe -- 8 Steps to Building a Breakthrough -- Inventing the 20th Century |
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Unpacking the Creative Process -- "Say Good Bye to the Bag" -- Different Routes to Big Ideas -- Lessons to Take Away -- What Exactly Is an Insight? -- Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights? -- A Practical Definition of Insights -- Understanding Ideation -- Stepping Stones for Creative Thinking -- Improving Your Capacity for Radical Innovation -- How Powerful Are Your Insights? -- Working with the Four Lenses -- Lessons to Take Away |
| Summary |
Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. This book thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it. By asking how the world's top innovators--Steve Jobs, Richard Branson, Jeff Bezos, and many others--came up with their game-changing ideas, Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: challenging orthodoxies; harnessing trends; leveraging resources; and understanding needs. -- Edited summary from book |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (Ebsco, viewed March 18, 2015) |
| Subject |
Organizational change.
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Creative ability in business.
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Organizational Innovation
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Creative ability in business
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Organizational change
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| Form |
Electronic book
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| Author |
Matallana, Adriana
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| ISBN |
9781118947302 |
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1118947304 |
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9781118947319 |
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1118947312 |
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