Limit search to available items
Author Kainth, Jyoti

Title Hyundai Motors India Limited : positioning towards market leadership / Jyoti Kainth and Tanmay Mathur
Published Bingley, U.K. : Emerald, 2016
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (19 pages) : illustrations
Series Emerald emerging markets case studies 2045-0662 ; vol. 6, no. 1
Summary The case throws light on the intensely competitive Indian passenger car market and its unique challenges facing Hyundai Motors India Limited. It tries to capture the evolution of this dynamic industry, which is characterized by regular product launches and re-positioning efforts. The students are expected to assess the performance of HMIL and the success of its positioning efforts through multiple quantitative and qualitative data points given in the case. The students need to come up with recommendations whether; amidst intense competition, Government regulations and changing consumer expectations, HMIL should launch new products in its portfolio? If, yes in which segments? And what should be the guiding philosophy behind such product launches?
Notes Expected learning outcomes: The case is expected to guide students: 1. In comprehending the various macro environmental factors that has made India an attractive passenger car market to invest and operate in, to virtually all multi-national players across all segments; 2. In analysing how the passenger car market is segmented in India; 3. In assessing the product driven segment-wise performance by HMIL specifically and organizations in general and what are its implications on decision making. This is indicative of the brand portfolio management based on BCG Brand/Product Portfolio Growth Share Matrix; 4. In assessing the impact of re-positioning on the firms performance judged before and after the re-positioning efforts by the firm; 5. In analysing the market potential of SUVs and MUVs in India and whether HMIL should launch new products/brands for these segments; 6. In deliberating on the guiding philosophy in new product launches around the concept of 'Consumer Perceived Value'
Teaching Notes are available for educators only. Please contact your library to gain login details
Bibliography Includes index and bibliographical references
Audience Bachelor of Business Studies, MBA, Executive MBA
Subject Marketing -- Management
Genre/Form Case studies.
Form Electronic book
Author Mathur, Tanmay