| Description |
1 online resource (143 pages) |
| Contents |
Company Success among German Internet Start-ups; Preface; About the Author; Company Success among German Internet Start-ups; Table of Contents; Overview; 1.1 Motivation and Contribution; 1.2 Summary and Implication; 1.2.1 Analysis of perceived importance, objective usage patternsand efficiency of social media activities among German Internetand technology start-up companies; 1.2.2 It is not only the investors' network, but the frequency of interaction between investors and founders that drives the performance of start-up companies |
|
1.2.3 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0Bibliography; 2 Analysis of perceived importance, objective usage patterns and efficiency of social media activities among German Internet and technology start-up companies; 2.1 Introduction; 2.2 Literature review and theoretical background; 2.2.1 Introduction to social media; 2.2.2 Social media landscape; 2.2.3 Start-up companies as object of investigation; 2.2.4 How to embrace return-on-investment in online marketing, especially social media; 2.3 Methodology; 2.3.1 Research Design |
|
2.3.2 Sample2.3.3 Procedure; 2.3.4 Measurement instruments; 2.4 Results; 2.4.1 Descriptives; 2.4.2 The importance of social media platforms; 2.4.3 The usage of social media according to the perceived importance; 2.4.4 The usage of social media and financial success; 2.5 Discussion; 2.5.1 Limitations; 2.5.2 Future Research; Bibliography; 3 It is not only the investors' network, but the frequency of interaction between investors and founders that drives theperformance of start-up companies; 3.1 Introduction; 3.2 Literature Review and Hypothesis; 3.3 Research Methodology; 3.3.1 Sample |
|
3.3.2 Operationalization3.4 Results; 3.5 Discussion and Conclusion; 3.5.1 Limitations; 3.5.2 Future Research; Vita Co-Author Stephan Jung; Bibliography; 4 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0; 4.1 Introduction; 4.2 Theoretical and operational framework; 4.3 Hypotheses; 4.4 Method; 4.4.1 Sample; 4.4.2 Measuring Personal Traits; 4.4.3 Social Media Usage; 4.4.4 Entrepreneurial Performance; 4.4.5 Analytical Techniques; 4.5 Results; 4.6 Discussion and Conclusions; Vita Co-Author Jan Kratzer; Bibliography |
| Summary |
Hauptbeschreibung There has been a lot of research on factors that help to explain why some start-ups become successful and their founders rich, and on the other hand why other start-ups fail terribly. Of course, starting up an enterprise is a complex activity dependent on institutional regulations, competitors, market developments and the simple recognition of the right opportunities at the right time. We know all of this, but still cannot accurately predict our chances of being successful as entrepreneur. There are some methods venture capitalists use, such as evaluating start-up |
| Notes |
Print version record |
| Subject |
Electronic commerce -- Germany
|
|
New business enterprises -- Germany
|
|
Electronic commerce
|
|
New business enterprises
|
|
Germany
|
| Form |
Electronic book
|
| ISBN |
9783954250677 |
|
3954250675 |
|
