Title [Customer experience tracking] / Lynne McClymont

Published London : Henry Stewart Talks, 2008

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HSTalks Business & Management Collection

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Description 1 streaming video file (33 min.) : digital, mono, SWF file, sound, color Series Improving the customer experience : satisfaction, perceived value and loyalty Henry Stewart talks. Marketing & management collection. Improving the customer experience Contents The importance of measuring customer experiences -- How to measure customer experience -- Different approaches to measuring customer experience -- Dissemination of results -- Deployment of findings Notes Animated audio-visual presentations with synchronized narration Title from title frames Subject Consumer behavior. Consumer satisfaction. Consumers' preferences. Customer loyalty. Consumer Behavior Consumer behavior. Consumer satisfaction. Consumers' preferences. Customer loyalty. Form Streaming video

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