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Book Cover
Book
Author McCullagh, Ciaran.

Title Media power : a sociological introduction / Ciaran McCullagh ; consultant editor, Jo Campling
Published Basingstoke : Palgrave, 2002

Copies

Location Call no. Vol. Availability
 MELB  302.23 Mcc/Mpa  AVAILABLE
 W'PONDS  302.23 Mcc/Mpa  AVAILABLE
 MELB  302.23 Mcc/Mpa  AVAILABLE
Description x, 218 pages ; 23 cm
Series Frontiers in life science ; v. 1
Frontiers in life science ; v. 1
Contents 1. Introduction. Media power: from simple answers to complex questions -- 2. The media as definers of social reality -- 3. Whose frames? -- 4. The production of media messages: who sets the media agenda? -- 5. Changing Media Agendas, Widening Public Access? -- 6. Innocent Entertainment? The Sociological Study of Television Fiction -- 7. Media Audiences: Couch Potatoes or Armchair Intellectuals? -- 8. Conclusion: The Future for Media Sociology?
Summary This text offers a clear and succinct overview of a central debate in the study of the media, drawing together a wide range of theoretical and research-based material from both sides of the Atlantic. Written with a light touch and taking a level-headed approach to competing theories and claims, it is accessibly organised around the three central processes in mass communication - production, representation and reception - and provides comprehensive coverage of all the main topics relevant to the thorny issue of media power
Bibliography Includes bibliographical references and index
Subject Mass media -- Social aspects.
Weeds -- Biological control.
Plants -- Disease and pest resistance -- Molecular aspects.
Herbicide-resistant crops.
Author Campling, Jo.
LC no. 2001060260
ISBN 0333643410 paperback
0333643402 cased