Title Market segmentation : a fundamental concept of marketing / Malcolm McDonald

Published London : Henry Stewart Talks, 2008

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HSTalks Business & Management Collection

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Description 1 streaming video file (23 min.) : digital, mono, SWF file, sound, color Series Targeting and segmentation in marketing : from the fundamentals to the latest developments Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketing Contents Market segmentation -- Non cumulative diffusion pattern -- The product life cycle -- Approximate market shape -- Personalizing segments -- Market dynamics -- Product/market life cycle and market characteristics -- Key elements of world class marketing -- The market segmentation process -- Market mapping -- Market definition and segmentation -- Micro-segments -- Market segmentation and corporate responsibility -- Understanding market segmentation Notes Animated audio-visual presentations with synchronized narration Title from title frames Subject Marketing research. Target marketing. Marketing research. Target marketing. Form Streaming video

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