| Description |
1 online resource (14 pages) |
| Summary |
Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots and service platforms can make a significant difference in customer satisfaction |
| Notes |
Copyright © 2018 MIT Sloan Management Review 2018 |
| Issuing Body |
Made available through: Safari, an O'Reilly Media Company |
| Subject |
Industrial management.
|
|
Industrial management
|
| Form |
Electronic book
|
| Author |
Moore, Sarah, author
|
|
Packard, Grant, author
|
|
Safari, an O'Reilly Media Company
|
|
