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Book Cover
E-book
Author McGee, Jon, 1962- author

Title Breakpoint : the changing marketplace for higher education / Jon McGee
Published Baltimore, Maryland : Johns Hopkins University Press, 2015
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Description 1 online resource (xiii, 169 pages)
Series UPCC book collections on Project MUSE
Summary "Higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges and universities understand their mission, their market, and their management. This book is aimed at creating a practical understanding of key forces changing higher education, but it goes further. It describes those trends, discusses the real life impact of those trends on campuses, and then lays out concrete steps required to address them. Taking a page from George Keller's classic Academic Strategy, management consultant and college administrator Jon McGee uses these economic and demographic trends to inform his strategic approach to managing schools"-- Provided by publisher
"The challenges facing colleges and universities today are profound and complex. Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession. Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures. Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Education -- Demographic aspects -- United States.
Education, Higher -- Aims and objectives -- United States.
Education, Higher -- Economic aspects -- United States.
Universities and colleges -- United States -- Administration.
Universities and colleges -- United States -- Planning.
Form Electronic book
LC no. 2015006240
ISBN 1421418215 (electronic bk.)
9781421418216 (electronic bk.)
(paperback ; acid-free paper)
(paperback ; acid-free paper)