| Description |
1 online resource |
| Contents |
Series; Titlepage; Copyright; Dedication; Foreword; Acknowledgments; About the Author; Part One: New Analytics for a New Environment: The Evolution of Hotel Revenue Management Analytics, Technology, and Data; Chapter 1: The Social World Has Changed Revenue Management Forever; The Changing Marketplace; The Evolution of the Revenue Management Function; What to Expect from This Book; What's in This Book; Chapter 2: Demystifying Price Optimization*; A History Lesson: Yield Management in the Airlines; Then Things Changed . . .; Price Optimization; What Is Optimization? |
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And the Money Came Rolling In .€.€. Additional Reading; Revenue Management Perspectives; Notes; Chapter 3: Big Data, Big Analytics, and Revenue Management*; What Is Big Data?; Where Big Data Meets Big Analytics for Revenue€Management; Data Visualization and Big Data; Responsible Use of Big Data; Conclusion; Additional Reading; Revenue Management Perspectives: The Role of Big Data in Revenue Management Science; Notes; Part Two: The Expanding Role of Revenue Management; Chapter 4: Hotel Pricing in a Social World: Price, UGC, and Buying Behavior; Price, Ratings, and Reviews: How Consumers Choose |
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Business Travelers Loyalty and DemographicsUser-Generated Content and Lodging Performance; Conclusions from This Research; Reputation and Revenue Management Systems; Conclusion; Additional Reading; Revenue Management Perspectives: A Case for TripAdvisor Rank; Chapter 5: Integrating Revenue Management and€Marketing*; A Vision for Integrated Marketing and Revenue€Management; Limitations of the Revenue Management Approach; Understanding Marketing Data and Analytics; Integrating Revenue Management and Marketing€Decisions; Achieving the Vision; A Word of Caution; Conclusion; Additional Reading |
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NoteChapter 6: Total Hotel Revenue Management; Revenue Management Beyond Rooms: A Process*; Guest-Centric Revenue Management; What Is the Goal of Total Hotel Revenue Management?; Putting It All Together; Conclusion; Additional Reading; Note; Part Three: The Future of Revenue Management: Pricing as a Business Strategy; Chapter 7: Pricing as a Strategic Tool*; Strategy Considerations; Pricing to Support Business Strategies; How to Be More Strategic in Pricing; Benefits of Strategic Pricing; Conclusion; Additional Reading; Revenue Management Perspectives: ADR versus Market Share; Notes |
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Chapter 8: The Path to Personalization: Revenue Management's Contribution to the New Guest Experience*Personalization, a Vision; Moving Past Traditional Web Analytics to Digital Intelligence1; Integrated Data for Digital Intelligence; Revenue Management Supporting the€Personalization Vision; How Do We Get Started?; Examples of Starting on the Path to€Personalization; Profiling versus Tracking Behavior: A Cautionary Tale; Final Advice for Revenue Managers; Additional Reading; Revenue Management Perspectives: Convergence of Digital Marketing and Revenue Management; Notes |
| Summary |
Take control of revenue management in the new hotel economy. Hotel Pricing in a Social World: Driving Value in the Digital Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market.-Leverage original research, case studies, and industry examples to understand the practical application of key concepts -Explore current market conditions that have an impact on revenue management -Consider how advances in data management, analytics, and data visualization can impact revenue management practices -Identify how revenue management can help you take advantage of market opportunities and overcome challenges. Hotel Pricing in a Social World: Driving Value in the Digital Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive |
| Notes |
Title from resource description page (Recorded Books, viewed December 21, 2015) |
| Subject |
Business.
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BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
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Business
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| Form |
Electronic book
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| Author |
Ho, Jeannette
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| ISBN |
9781119192404 |
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1119192404 |
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