The circuit rider mounts : establishing worth and the birth of a social movement -- Organizing for change : conferences, meetings, and the configuration of fields -- Institutional entrepreneurs build a bridge : connecting movements and markets through social enterprise -- Walking the values tightrope : the moral ambivalence of social enterprise -- The circuit riders respond : conventions of coordination as movements react to markets -- Patterns worth noting : markets out of movements
Summary
What happens when social movement ideals meet market principles? Based on a three-year ethnography of a technology movement, this book shows how social movements make and shape markets. To illustrate how movements shape markets this book tells the story of the 'Circuit Riders', a group of social justice activists dedicated to sparking a technology revolution among grassroots and non-profit organisations. The movement enrolled and mobilised many activists, growing 10,000 strong in just a few years. But market forces soon derailed the revolution
Bibliography
Includes bibliographical references and index
Notes
English
Print version record
Online resource; title from digital title page (viewed on January 17, 2014)
