Title Implementing the marketing concept through a program of customer visits / by Edward F. McQuarrie and Shelby H. McIntyre

Published Cambridge, Mass. : Marketing Science Institute, [1990] ©1990

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Mcq/Itm		AVAILABLE

Description 33 pages ; 28 cm Series Report ; no. 90-107 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 90-107 Bibliography Bibliography: pages 27-32 Subject Customer relations. Author McIntyre, Shelby H. LC no. 91143822

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