| Description |
xiv, 370 pages : illustrations ; 25 cm |
| Contents |
1. Introduction to e-business -- 2. Adopting appropriate e-business models -- 3. E-business strategy formulation -- 4. E-business strategy for small and medium-sized enterprises -- 5. Organisational transformation enabled by information technology and the Internet -- 6. Transforming external relationships with suppliers -- 7. Transforming external relationships with customers -- 8. Strategies for managing information and knowledge in e-business -- 9. Strategic sourcing of resources, capabilities and competencies -- 10. E-business and strategic business networks -- 11. Mobile computing -- 12. IT governance: delivering value from e-business |
| Summary |
Provides students with the necessary strategies and models for identifying, planning, implementing and managing successful e- business initiatives |
| Analysis |
E-business |
|
E-commerce |
| Notes |
Includes bibliographical references and index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Electronic commerce -- Management.
|
|
Strategic planning.
|
| Author |
Marshall, Peter, 1945-
|
| LC no. |
00002486 |
| ISBN |
0470802928 |
|
9780470802922 |
|
