| Description |
1 online resource (1 volume) : illustrations |
| Series |
Advances in media, entertainment, and the arts (AMEA) book series |
|
Advances in media, entertainment, and the arts (AMEA) book series.
|
| Contents |
Title Page; Copyright Page; Book Series; Editorial Advisory Board and List of Reviewers; Table of Contents; Detailed Table of Contents; Preface; Introduction; Section 1: Computational Journalism: Entering the New World; Chapter 1: When Journalism Met the Internet; Chapter 2: Computational Journalism; Chapter 3: Research Methods, Data, and Analytics; Chapter 4: A Tale of Two Newsrooms; Chapter 5: Data-Driven Information Consumption; Section 2: Harnessing the Power of Data; Chapter 6: Web 2.0 and News 2.0; Chapter 7: Shaping Content Strategies with User Analytics and Identities |
|
Chapter 8: Big Data, Text Mining, and News ContentChapter 9: Using Market Research as the Basis for Successful Content Product Decisions; Chapter 10: Research Methodologies, Data Collection, and Analysis at MailChimp; Section 3: Measuring the Future; Chapter 11: Spreading the News; Chapter 12: Visualizing Social Network Influence; Chapter 13: The Disruptive Impact of Emerging Technology; Chapter 14: Transformational Content and Relationships; Compilation of References; About the Contributors; Index; Optional Back Ad |
| Bibliography |
Includes bibliographical references |
| Notes |
Description based on print version record |
| Subject |
Data mining.
|
|
Journalism -- Research.
|
| Form |
Electronic book
|
| Author |
Gibbs, William J., editor
|
|
McKendrick, Joseph, editor
|
| ISBN |
1466685816 |
|
9781466685819 |
|
