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Author
Zikmund, William G.
Title
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert
Published
Hoboken, N.J. ; [Great Britain] : Wiley, [2003]
©2003
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Location
Call no.
Vol.
Availability
MELB
658.812 Zik/Crm
AVAILABLE
Description
xix, 179 pages ; 24 cm
Bibliography
Includes bibliographical references and index
Subject
Relationship marketing.
Customer relations -- Management.
Customer relations -- Management -- Data processing.
Author
McLeod, Raymond.
Gilbert, Faye W.
ISBN
0471271373 paperback
0471271373 paperback
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